We first start with learning about your business goals and ideal customers. We then build a plan that is based on real numbers (i.e. search volume, targeted reach, estimated views, clicks, and conversions).
Once we are aligned with the plan and numbers we then create digital ads using attention getting copy and creative content in video, images, or both that highlights the problem you are solving, the opportunity you are creating, and why your prospects would be crazy not to buy your product or service.
We then activate targeted digital media (i.e. right time, place, and person) to send a steady flow of highly qualified prospects to your conversion website.
Once the campaign is live, we track, measure, and optimize the copy, content, media, and website to ensure we have the best opportunity to convert your prospects into leads.