DIGITAL MARKETING CAMPAIGNS
Technology and digital marketing strategies are constantly changing. RP-1 has senior-level experience and a winning track record to prove it. We understand consumer intent, technology, audience targeting, digital media, testing and analytics, which are all required to work in harmony to get optimal results.
Your Digital Revenue
Opportunity is Enormous
How much traffic do you get to your website?
Here are some global stats and a clear opportunities.
Use our real-time calculator to estimate how much-qualified traffic you need to your magnetic RP-1 site to help reach your lead goals. At RP-1 to generate leads and sales there are 2 main levers. Getting more online traffic and optimizing conversion rates. Using our calculator let us know how many leads you want and using our conversion stats we'll give you an estimate of how much qualified online traffic you'd need to hit those goals.
How Many Leads Do You Need?
How We're Different
We run our company like a successful hedge fund that just happens to be very talented in digital marketing. Every account is assigned to a seasoned portfolio manager who understands both “Business” and “Digital”. Our portfolio managers have dedicated teams of analysts, creatives and digital media team members. Our results-driven structure allows us to test, measure, and optimize everything daily to ensure that our clients WIN.
Digital Interactive Management
Your main point of contact has a deep understanding of your business and goals. They ensure daily that you have the appropriate team that you get results. Our portfolio managers on average have 15+ years of experience.
Ongoing research and analysis of competitors, market trends and opportunities. They build out testing plans to optimize, audiences, media and content.
Best of class creatives that are not interested in winning creative trophies, but that use data to inform what they create. We take subjectivity out of creative and let the data drive the creative.
Certified and trained in all the latest and greatest digital media platforms. They plan and buy media like stock day traders. All media is fluid and they are agnostic to the channel, they just buy based on results.
Average increase in conversions for our clients.
(leads and online sales)
We recommend the right channels for your growth
and manage them all for a simple and transparent fee.
“RP-1 has consistently generated a HUGE flow of leads into my business, so much so that I had to hire someone to help respond to all the requests. I've been able to nearly double my business with their processes.”Glenn LundyCEO, Glenn Lundy Enterprises
Our Approach to Paid Media
Our process starts with a digital marketing audit where we go through your competitors, keywords, opportunities, targeting, and performance without any shortcuts. After we start running campaigns our portfolio managers and interactive analysts only make data-driven decisions that drives results.
Your top competitors are researched to analyze their ads, messaging, landing pages and ad spend.
Keywords & Targeting
We leverage precise keyword research and targeting to deliver your message to the right people at the right time.
Our team doesn’t stop at driving online traffic to your website or landing page, we increase conversions of prospects into leads.
Testing, Optimization & Reporting
RP-1 performs on-going optimization and testing to help continue to decrease the cost per conversion and increase results. We deliver accurate reports that highlight results, not confusing metrics that don’t move the needle.
“My roofing company relies on new business and leads and with RP-1, they've been able to keep my pipeline full and have made a huge impact to my bottom line.”Tyler MeltonCEO, Proclaim Roofing
Our Marketing Technology Stack
Send automated emails, track leads, and measure ROI real-time with our included full marketing automation system. As an RP-1 client, you also get access to a 24/7 call dashboard so you don't miss any sales calls and our team can track which campaign they are coming from.
Listed below are the key features that come with our technology stack.
What You Get
After reviewing your competitors and goals, we do research and put together a growth blueprint made by our team exclusively for you. Get your free blueprint by contacting us here.
Converting Ads & Landing Pages
Our team of direct digital marketing experts know how to convert prospects into customers with the art and science of targeting, messaging and design.
Online Form & Call Tracking
We track everything. Contact forms and phone calls are the most common lead conversions we produce for our clients, and we have detailed tracking for every call and form fill that happens from our campaigns.
Dedicated Portfolio Manager
We align you with a dedicated portfolio manager on our team that works directly with you and with the rest of our team to get you the best results.
Marketing Technology Stack
Get 24/7 access to an incredible technology stack that gives you real-time analytics and automate responses to prospects to nurture and convert them to customers.
On-going Testing & Optimization
After your campaign is launched, we make changes every 2 weeks to increase performance and results.
“We have a very specific type of lead and RP-1 was able to really target our right prospects in the right location and get us the results we were hoping to get.”Josh SuttonCEO, Elite Roofing